In a statement released through his spokeswoman, Jordan says he's worked hard to establish his name and calls the issue "deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children."
飞人乔丹在通过发言人发布的官方声明中，表示自己是通过不断努力建立了自己的乔丹品牌。提到此次的诉讼他表示，看到乔丹体育公司在未经允许的情况下使用他的中文名字开展业务，使用他的球衣号码23号甚至打算使用他的孩子的名字，他感觉深深地收到伤害。

Jordan says he's "This complaint is not about money, it's about principle and protecting my name."
乔丹表示“此次的起诉不是钱的问题，而是关系到原则”，他要维护自己的姓名权。

The Chinese company has registered and uses the name "Qiaodan" — the moniker Jordan has been known by in China since he gained widespread popularity in the mid-1980s.
乔丹体育公司注册和使用了“乔丹”这一名称，早在迈克尔?乔丹上世纪80年代中期成名时，这个品牌名称就跟其本人紧密联系在一起。

The Chinese company, with registered capital of 450 million yuan and based in Southern China’s Fujian province, won approval from the nation’s securities regulator in November for an initial public offering of 112.5 million shares.
乔丹体育公司注册资本4.5亿元，总部在福建省。2011年11月乔丹体育公司通过了中国证券监管机构发审委的审批，目前正在准备上市，计划首次公开筹股1.125亿元。