中国：“林书豪”域名抢注者欲高价出售 无锡商人去年抢注“林书豪”商标
在中国内地，对于林书豪商标的竞争，不管是域名还是商标使用权，价格的上涨速度和林书豪的走红成正比增长。
最先受到关注的是林书豪的拼音域名“www.linshuhao.com”。当记者在互联网上输入这个网址，弹出来的页面并没有关于林书豪的最新消息，取而代之的是一行醒目的字幕——“您正在访问的域名可以转让！”上面还有一段推销广告词：“据《福布斯》网站报道指出，‘林书豪’成了当今世界上价值增长最快速的品牌名号，价值约1400万美元。《福布斯》说林书豪这个‘品牌价值’与湖人队的科比相同，并列全世界运动员第六高。”
无锡锡山区内的一家体育用品企业早在去年就成功将“林书豪”商标揽入怀中，仅花费了4460元。记者在中国商标网上也查询到了这两项商标，这家体育公司申请的商标为“Jeremy S.H.L 林书豪”，申请了25和28两大门类。买下“林书豪”两项商标究竟有多大的商业价值？据美国福布斯杂志评估，仅“林书豪”这个名字的价值就约1亿元人民币。
美国：林书豪本人加入“Linsanity”商标争夺战
Jeremy Lin is going on offense to protect Linsanity.
The Knicks sensation this week applied for trademark rights to Linsanity, The Huffington Post learned late Friday after obtaining his application. One of Lin's attorneys confirmed it. "We're prepared to protect his intellectual property rights," said Pam Deese at the Washington, D.C., law firm of Arent Fox. She declined to comment further.
Lin paid a filing fee of $1,625 to cover use of the trademarked term on all manner of apparel, including underwear. In a detailed listing of goods, the filing seeks to protect its use on everything from action figures to beverage sleeves and backpacks.
According to the document, Lin filed his application on Feb. 13, several days after two California men entered the cash-in derby to trademark Linsanity. But Washington, D.C., trademark attorney Josh Gerben told The Huffington Post that those claims will likely turn into a procedural air ball, costing the two men time and money.
Lin's move with the U.S. Patent and Trademark Office could also jeopardize an online venture of one of the men, Andrew Slayton. By selling "Linsanity" T-shirts on his Linsanity.com website, Slayton is playing fast and loose with certain protections, Gerben said. He believes the marketing tactics of Slayton and his website potentially violate the trademark rights of the New York Knicks and the publicity rights of Lin, whose sudden success with the Knicks has generated the term Linsanity.
根据《赫芬顿邮报》的报道，林书豪的代理律师确认，林书豪已经提出Linsanity商标注册申请，保护属于自己的知识产权。根据报道，林书豪共支付了1625美元的申请费用，来保证一定有效期内，对其商标的任何衣饰方面的使用均要受到其法律上的认可。在一份更为详细的商标使用清单中，林的申请范围更是从公仔，饮料杯套，到背包图案通通囊括其中，无所不包。
其实早在林书豪2月13日提出商标使用权申请的好几天前，两名加州男子已经分别提出了将 Linsanity注册为商标的申请。不过因为一些程序拖沓，二人所花费的时间及金钱可能最终还是竹篮打水一场空。另有Linsanity.com的创办人Andrew Slayton靠卖林氏衬衫谋取暴利，网站里卖的衬衫的颜色跟尼克斯队队服的颜色也是如出一辙，律师表示该网站可能已经侵犯到了纽约尼克斯队的商标权利和林书豪本人的公共权利。
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